Social Media and Non-Profits: Fund-Raising and Friend-Raising

 Social media is an ever-growing opportunity for nonprofit organizations to market their brand, create awareness for particular issues, and solicit donations. The following resources are available to give you examples of effective social media activities, provide information on social media policy, and offer the best practices for effective social media use by nonprofit organizations.   

 Best Practices:


ROI (Return on Investment) Calculators for Social Media:

Building your Online/Social Media Strategy:


  • Using Negative Feedback to Your Advantage - Responding to criticism can be difficult – Jessica Sodoway outlines some key ideas to re-gain confidence and control online when faced with negative feedback. 

Examples and Case Studies:

Find Volunteers or Pro-Bono Assistance: